To start of the 5 Payment Managers: 5 Payment Flows lecture at Casual Connect Europe 2013, Nick Berry began by framing the session: ?We are in the games business and the important word there is business. We are not a charity. We need to make money to buy our children clothes.? So to answer the question of the best way to integrate the myriad of options for publishers, Victor Bacre of Just A Game, a small publisher based in Berlin, shared his ideas on payment flows (at 17:30 in the video below).
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We caught up with Victor for more information about Just A Game and his view of the industry.
Possibilities Galore
?All possibilities must be considered as social, mobile, multi-platform and gaming/gambling become intertwined to emerge as a new and improved gaming ecosystem. Luckily, Just A Game is a startup company, so we have the freedom to experiment and approach changing circumstances with unique strategies. Companies who innovate have a huge impact on the market.? But to succeed and have this impact Victor emphasizes, ?Companies need to look back at what they have done and focus on the details, for example, making it as easy as possible to make a purchase.?
Becoming Part of the Games Industry
?All possibilities must be considered as social, mobile, multi-platform and gaming/gambling become intertwined to emerge as a new and improved gaming ecosystem ? Companies who innovate have a huge impact on the market.?
Victor?s Atari system had him so intrigued that at an early age, he followed the industry, watching it continue to grow and eventually deciding he wanted to become part of the games industry. He feels one of his important contributions has been helping to internationalize his company through a variety of international payment methods and channeling partners, breaking down the boundaries to reach an entire world of customers.
Kings and Legends
Emerging Opportunities
In the future, Victor sees opportunities emerging in Online Gambling. In fact, he says, ?The market is already moving toward the merging of Online Gambling and Gaming.? However, the market is moving slowly in this direction, and he does not believe all companies will take this step. Within five years he does anticipate that all games will have an online feature integrated.
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